Coca Cola Crisis in India 2003 Assignment Example | Topics and Well Written Essays - 1750 words

Coca Cola Crisis in India 2003 - Assignment Example It is important to note that this degree of trust is the cornerstone upon which any type of image recovery or customer trust will be built upon. Accordingly, these questions and answers will hinge upon building this degree of trust and seeking to engage key elements within the consumer base. Furthermore, an obvious recourse would be to attempt to re-engage the market with the understanding and belief that Coca Cola brand is investing all available energy and capital to remedy any quality control issues that might have existed previously. As a means towards accomplishing consumer trust on this matter, Coca Cola may wish to point to its civic activism within the recent past, both within India and around the world as a means to convince the shareholder of the serious nature in which Coca Cola takes such an action. As a means to accomplish both the long and the short term goals that have been mentioned, it will be incumbent upon Coca Cola to prove their overall level of seriousness by pr oviding demonstrable actions to the Indian marketplace that clear and decisive actions have been taken to remedy any prior shortfalls that may have been exhibited. How long would you evaluate the crisis? Unfortunately, a situation like the one that has been listed is not one that Coca Cola can recover from over the span of a few months or even years. Similarly, as anyone that is familiar with marketing will point out, the amount of time it takes to re-engage consumer trust and ensure the market that the firm is not typified by its most negative actions and the consequences thereof is a costly and time-intensive process. Due to the fact that the findings were so damning, it will take Coca Cola a very long period of time to both rectify the damage done to the brand’s image as well as to seek to effectively engage future consumers with the overall benefits of the brand. Although the process will not be quick or cheap, such is the responsibility of Coca Cola and defines any hope of increased future success within India. It should be noted that a great deal rests on the means by which Coca Cola attempts to re-engage its consumers.  Ã‚  

Supply Chain in business organization Essay Example | Topics and Well Written Essays - 1750 words

Supply Chain in business organization - Essay Example This paper will look at the supply chain of Dell Incorporated. The rationale for choosing Dell is the recognition it gained for its efficient supply chain. The company's business model is based in five key strategies namely, rapid time to volume, products built to order, elimination of reseller markups, superior service and support, and low inventory and capital investment (Kapuscinski, et al 2004). Michael Dell, who is also regarded as the computer industry's longest tenured chief executive officer, founded Dell Computer Corporation in 1984. Later in 2003, the company changed its name to Dell, Incorporated. The company is one of the most famous manufacturers of computer worldwide, which caters to the needs of individual and corporate clients with a very unique business concept (About Dell 2004). Dell Incorporated is headquartered in Rock Round, Texas. Dell, Inc. and its subsidiaries are actively involved in the design, development, manufacture, marketing, sale, and support of a range of computer systems and services worldwide. The main business activity of Dell is in the provision of products and services to customers, which enables them to establish their information technology and Internet infrastructures. Dell offers a wide array of products and services to its clients. ... 2005). Currently, Dell is the third largest computer manufacturer in the world. During 2004, the company generated a total net income of $41, 444 million. The company also generates employment for a total of 46, 000 employees (Dell Inc. 2005).. Dell's Supply Chain Traditionally, personal computers were manufactured in large volumes, forwarded to distributors and were sold individually to customers. This supply chain became problematic as it requires a huge level of inventory and small set of configuration for customers. Dell introduced a new supply chain which rests on minimizing the costs of inventory and customization according to a client's specification. Dell employs a just-in-time inventory strategy which allows the movement of inputs only when a customer places an order. Table shows the flow of material in Dell's supply chain. The company's supply chain begins when a customer places an order through telephone or online via the company's website. Dell processes the order by undertaking a financial evaluation (credit checking) and configuration evaluations (checking the feasibility of a specific technical configuration). After passing these two evaluations, the order is forwarded to the company's manufacturing plant in Austin, Texas for assembly. Dell's plant notifies the company's suppliers and request the components needed for the customer's specification. It should be noted that Dell takes care only of the CPUs assembly while monitors are directly outsourced from other suppliers (Kapuscinski, et al 2004). Figure 1. Dell's Supply Chain Delivery of components to Dell's manufacturing plant in Texas is relatively faster than its counterparts in the industry. It is