Coca Cola Crisis in India 2003 Assignment Example | Topics and Well Written Essays - 1750 words

Coca Cola Crisis in India 2003 - Assignment Example It is important to note that this degree of trust is the cornerstone upon which any type of image recovery or customer trust will be built upon. Accordingly, these questions and answers will hinge upon building this degree of trust and seeking to engage key elements within the consumer base. Furthermore, an obvious recourse would be to attempt to re-engage the market with the understanding and belief that Coca Cola brand is investing all available energy and capital to remedy any quality control issues that might have existed previously. As a means towards accomplishing consumer trust on this matter, Coca Cola may wish to point to its civic activism within the recent past, both within India and around the world as a means to convince the shareholder of the serious nature in which Coca Cola takes such an action. As a means to accomplish both the long and the short term goals that have been mentioned, it will be incumbent upon Coca Cola to prove their overall level of seriousness by pr oviding demonstrable actions to the Indian marketplace that clear and decisive actions have been taken to remedy any prior shortfalls that may have been exhibited. How long would you evaluate the crisis? Unfortunately, a situation like the one that has been listed is not one that Coca Cola can recover from over the span of a few months or even years. Similarly, as anyone that is familiar with marketing will point out, the amount of time it takes to re-engage consumer trust and ensure the market that the firm is not typified by its most negative actions and the consequences thereof is a costly and time-intensive process. Due to the fact that the findings were so damning, it will take Coca Cola a very long period of time to both rectify the damage done to the brand’s image as well as to seek to effectively engage future consumers with the overall benefits of the brand. Although the process will not be quick or cheap, such is the responsibility of Coca Cola and defines any hope of increased future success within India. It should be noted that a great deal rests on the means by which Coca Cola attempts to re-engage its consumers.  Ã‚  

Supply Chain in business organization Essay Example | Topics and Well Written Essays - 1750 words

Supply Chain in business organization - Essay Example This paper will look at the supply chain of Dell Incorporated. The rationale for choosing Dell is the recognition it gained for its efficient supply chain. The company's business model is based in five key strategies namely, rapid time to volume, products built to order, elimination of reseller markups, superior service and support, and low inventory and capital investment (Kapuscinski, et al 2004). Michael Dell, who is also regarded as the computer industry's longest tenured chief executive officer, founded Dell Computer Corporation in 1984. Later in 2003, the company changed its name to Dell, Incorporated. The company is one of the most famous manufacturers of computer worldwide, which caters to the needs of individual and corporate clients with a very unique business concept (About Dell 2004). Dell Incorporated is headquartered in Rock Round, Texas. Dell, Inc. and its subsidiaries are actively involved in the design, development, manufacture, marketing, sale, and support of a range of computer systems and services worldwide. The main business activity of Dell is in the provision of products and services to customers, which enables them to establish their information technology and Internet infrastructures. Dell offers a wide array of products and services to its clients. ... 2005). Currently, Dell is the third largest computer manufacturer in the world. During 2004, the company generated a total net income of $41, 444 million. The company also generates employment for a total of 46, 000 employees (Dell Inc. 2005).. Dell's Supply Chain Traditionally, personal computers were manufactured in large volumes, forwarded to distributors and were sold individually to customers. This supply chain became problematic as it requires a huge level of inventory and small set of configuration for customers. Dell introduced a new supply chain which rests on minimizing the costs of inventory and customization according to a client's specification. Dell employs a just-in-time inventory strategy which allows the movement of inputs only when a customer places an order. Table shows the flow of material in Dell's supply chain. The company's supply chain begins when a customer places an order through telephone or online via the company's website. Dell processes the order by undertaking a financial evaluation (credit checking) and configuration evaluations (checking the feasibility of a specific technical configuration). After passing these two evaluations, the order is forwarded to the company's manufacturing plant in Austin, Texas for assembly. Dell's plant notifies the company's suppliers and request the components needed for the customer's specification. It should be noted that Dell takes care only of the CPUs assembly while monitors are directly outsourced from other suppliers (Kapuscinski, et al 2004). Figure 1. Dell's Supply Chain Delivery of components to Dell's manufacturing plant in Texas is relatively faster than its counterparts in the industry. It is

Multidisiplinary approaches in ergonomics :: essays research papers

In the redesign of an assembly or packing line a multidisciplinary team of medical and technical representatives work collectively to identify, evaluate, and control risks to employees whilst maintaining productivity for the company concerned. Those who contribute to the redesigning of industrial equipment, such as assembly or packing lines, include professionals with a variety of expertise, including the occupational health nurse, occupational therapist, occupational hygienist, physiotherapist, ergonomist, human resource staff, and the design engineers. The role of each representative from the seven groups will often overlap, the objective for all however is to identify health hazards in the workplace and eliminate them, protecting workers from the primary sources of health risks whilst designing proficient equipment that makes the best of the workers potential without exceeding their physical and psychological capacity. The role of the occupational health nurse is to provide nursing care in the work environment to employees and others with injury and illness. The nurse gives emergency care, prepares accident reports, and arranges further treatment or care if required. They also assess work environments for potential or actual health problems. Their contribution to redesigning an assembly or packing line would be in the form of supplying valuable data from incident and accident reports that identifies hazards relating to the existing equipment (Lloyd, 2002; Quinlan & Bohle, 1991; Sanders & McCormick, 1993). Responsible for preventative modification of the working environment has generally been assigned to occupational hygienists, engineers, and ergonomists. Occupational hygiene is an environmental science concerned with physical, chemical, and biologic hazards to the worker. The occupational hygienists recognize that safe and healthy working conditions enhance the quality of life for the people involved and contribute to productivity. Broken into three phases, identification, evaluation, and control, the occupational hygienist collects information from a variety of sources by breaking the overall work area into component processes, identifying hazards associated with each process. They will then evaluate each identified hazard by assessing the level of risk involved. With hazards identified and the risks evaluated a control strategy is designed to minimise exposure to acceptable levels. Engineering control strategies aim to prevent illness and disease by the modification of tools, equip ment and processes (Lloyd, 2002; Sanders & McCormick, 1993; Quinlan & Bohle, 1991). Similarly, ergonomics is an expert technical approach. The scientific study of the physical relationship between people, the equipment they use and the environment they work in. Their role is to optimise the relationship between worker and equipment by modifying the working environment (Quinlan & Bohle, 1991).

Ansys Tutorial Release 12.1

 ® ANSYS Tutorial Release 12. 1 Structural & Thermal Analysis Using the ANSYS Release 12. 1 Environment Kent L. Lawrence Mechanical and Aerospace Engineering University of Texas at Arlington SDC PUBLICATIONS www. SDCpublications. com Schroff Development Corporation Visit the following websites to learn more about this book: ANSYS Tutorial 2-1 Lesson 2 Plane Stress Plane Strain 2-1 OVERVIEW Plane stress and plane strain problems are an important subclass of general threedimensional problems. The tutorials in this lesson demonstrate:  ¦Solving planar stress concentration problems. Evaluating potential inaccuracies in the solutions.  ¦Using the various ANSYS 2D element formulations. 2-2 INTRODUCTION It is possible for an object such as the one on the cover of this book to have six components of stress when subjected to arbitrary three-dimensional loadings. When referenced to a Cartesian coordinate system these components of stress are: Normal Stresses ?x, ? y, ? z Shear Stresses ? xy, ? yz, ? zx Figure 2-1 Stresses in 3 dimensions. In general, the analysis of such objects requires three-dimensional modeling as discussed in Lesson 4.However, two-dimensional models are often easier to develop, easier to solve and can be employed in many situations if they can accurately represent the behavior of the object under loading. 2-2 ANSYS Tutorial A state of Plane Stress exists in a thin object loaded in the plane of its largest dimensions. Let the X-Y plane be the plane of analysis. The non-zero stresses ? x, ? y, and ? xy lie in the X – Y plane and do not vary in the Z direction. Further, the other stresses (? z,? yz , and ? zx ) are all zero for this kind of geometry and loading.A thin beam loaded in its plane and a spur gear tooth are good examples of plane stress problems. ANSYS provides a 6-node planar triangular element along with 4-node and 8-node quadrilateral elements for use in the development of plane stress models. We will use both triangles and qua ds in solution of the example problems that follow. 2-3 PLATE WITH CENTRAL HOLE To start off, let’s solve a problem with a known solution so that we can check our computed results as well as our understanding of the FEM process. The problem is that of a tensile-loaded thin plate with a central hole as shown in Figure 2-2.Figure 2-2 Plate with central hole. The 1. 0 m x 0. 4 m plate has a thickness of 0. 01 m, and a central hole 0. 2 m in diameter. It is made of steel with material properties; elastic modulus, E = 2. 07 x 1011 N/m2 and Poisson’s ratio, ? = 0. 29. We apply a horizontal tensile loading in the form of a pressure p = -1. 0 N/m2 along the vertical edges of the plate. Because holes are necessary for fasteners such as bolts, rivets, etc, the need to know stresses and deformations near them occurs very often and has received a great deal of study.The results of these studies are widely published, and we can look up the stress concentration factor for the case s hown above. Before the advent of suitable computation methods, the effect of most complex stress concentration geometries had to be evaluated experimentally, and many available charts were developed from experimental results. The uniform, homogeneous plate above is symmetric about horizontal axes in both geometry and loading. This means that the state of stress and deformation below a Plane Stress / Plane Strain 2-3 orizontal centerline is a mirror image of that above the centerline, and likewise for a vertical centerline. We can take advantage of the symmetry and, by applying the correct boundary conditions, use only a quarter of the plate for the finite element model. For small problems using symmetry may not be too important; for large problems it can save modeling and solution efforts by eliminating one-half or a quarter or more of the work. Place the origin of X-Y coordinates at the center of the hole. If we pull on both ends of the plate, points on the centerlines will move al ong the centerlines but not perpendicular to them.This indicates the appropriate displacement conditions to use as shown below. Figure 2-3 Quadrant used for analysis. In Tutorial 2A we will use ANSYS to determine the maximum horizontal stress in the plate and compare the computed results with the maximum value that can be calculated using tabulated values for stress concentration factors. Interactive commands will be used to formulate and solve the problem. 2-4 TUTORIAL 2A – PLATE Objective: Find the maximum axial stress in the plate with a central hole and compare your result with a computation using published stress concentration factor data.PREPROCESSING 1. Start ANSYS, select the Working Directory where you will store the files associated with this problem. Also set the Jobname to Tutorial2A or something memorable and provide a Title. (If you want to make changes in the Jobname, working Directory, or Title after you’ve started ANSYS, use File > Change Jobname or Di rectory or Title. ) Select the six node triangular element to use for the solution of this problem. 2-4 ANSYS Tutorial Figure 2-4 Six-node triangle. The six-node triangle is a sub-element of the eight-node quadrilateral. 2.Main Menu > Preprocessor > Element Type > Add/Edit/Delete > Add > Structural Solid > Quad 8node 183 > OK Figure 2-5 Element selection. Select the triangle option and the option to define the plate thickness, otherwise a unit thickness is used. 3. Options (Element shape K1) > Triangle, Options (Element behavior K3) > Plane strs w/thk > OK > Close Plane Stress / Plane Strain 2-5 Figure 2-6 Element options. 4. Main Menu > Preprocessor > Real Constants > Add/Edit/Delete > Add > OK Figure 2-7 Real constants. Enter the plate thickness of 0. 01 m. ) >Enter 0. 01 > OK > Close Figure 2-8 Enter the plate thickness. 2-6 ANSYS Tutorial Enter the material properties. 5. Main Menu > Preprocessor > Material Props > Material Models Material Model Number 1, click Structural > Line ar > Elastic > Isotropic Enter EX = 2. 07E11 and PRXY = 0. 29 > OK (Close the Define Material Model Behavior window. ) Create the geometry for the upper right quadrant of the plate by subtracting a 0. 2 m diameter circle from a 0. 5 x 0. 2 m rectangle. Generate the rectangle first. . Main Menu > Preprocessor > Modeling > Create > Areas > Rectangle > By 2 Corners Enter (lower left corner) WP X = 0. 0, WP Y = 0. 0 and Width = 0. 5, Height = 0. 2 > OK 7. Main Menu > Preprocessor > Modeling > Create > Areas > Circle > Solid Circle Enter WP X = 0. 0, WP Y = 0. 0 and Radius = 0. 1 > OK Figure 2-9 Create areas. Plane Stress / Plane Strain 2-7 Figure 2-10 Rectangle and circle. Now subtract the circle from the rectangle. (Read the messages in the window at the bottom of the screen as necessary. ) 8.Main Menu > Preprocessor > Modeling > Operate > Booleans > Subtract > Areas > Pick the rectangle > OK, then pick the circle > OK (Use Raise Hidden and Reset Picking as necessary. ) Figure 2-11 Geo metry for quadrant of plate. Create a mesh of triangular elements over the quadrant area. 9. Main Menu > Preprocessor > Meshing > Mesh > Areas > Free Pick the quadrant > OK Figure 2-12 Triangular element mesh. Apply the displacement boundary conditions and loads to the geometry (lines) instead of the nodes as we did in the previous lesson.These conditions will be applied to the FEM model when the solution is performed. 10. Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Displacement > On Lines Pick the left edge of the quadrant > OK > UX = 0. > OK 2-8 ANSYS Tutorial 11. Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Displacement > On Lines Pick the bottom edge of the quadrant > OK > UY = 0. > OK Apply the loading. 12. Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Pressure > On Lines.Pick the right edge of the quadrant > OK > Pressure = -1. 0 > OK (A positive pressure would be a compressive load, so we use a nega tive pressure. The pressure is shown by the two arrows. ) Figure 2-13 Model with loading and displacement boundary conditions. The model-building step is now complete, and we can proceed to the solution. First, to be safe, save the model. 13. Utility Menu > File > Save as Jobname. db (Or Save as †¦. ; use a new name) SOLUTION The interactive solution proceeds as illustrated in the tutorials of Lesson 1. 14. Main Menu > Solution > Solve > Current LS > OKThe /STATUS Command window displays the problem parameters and the Solve Current Load Step window is shown. Check the solution options in the /STATUS window and if all is OK, select File > Close In the Solve Current Load Step window, select OK, and when the solution is complete, Close the ‘Solution is Done! ’ window. POSTPROCESSING We can now plot the results of this analysis and also list the computed values. First examine the deformed shape. 15. Main Menu > General Postproc > Plot Results > Deformed Shape > Def. + Undef. > OK Plane Stress / Plane Strain 2-9 Figure 2-14 Plot of Deformed shape.The deformed shape looks correct. (The undeformed shape is indicated by the dashed lines. ) The right end moves to the right in response to the tensile load in the X direction, the circular hole ovals out, and the top moves down because of Poisson’s effect. Note that the element edges on the circular arc are represented by straight lines. This is an artifact of the plotting routine not the analysis. The six-node triangle has curved sides, and if you pick on a mid-side of one these elements, you will see that a node is placed on the curved edge. The maximum displacement is shown on the graph legend as 0. 2e-11 which seems reasonable. The units of displacement are meters because we employed meters and N/m2 in the problem formulation. Now plot the stress in the X direction. 16. Main Menu > General Postproc > Plot Results > Contour Plot > Element Solu > Stress > X-Component of stress > OK Use PlotCtrls > Symbols [/PSF] Surface Load Symbols (set to Pressures) and Show pre and convect as (set to Arrows) to display the pressure loads. Figure 2-15 Surface load symbols. Also select Display All Applied BCs 2-10 ANSYS Tutorial Figure 2-16 Element SX stresses.The minimum, SMN, and maximum, SMX, stresses as well as the color bar legend give an overall evaluation of the ? x (SX) stress state. We are interested in the maximum stress at the hole. Use the Zoom to focus on the area with highest stress. (Your meshes and results may differ a bit from those shown here. ) Figure 2-17 SX stress detail. Plane Stress / Plane Strain 2-11 Stress variations in the actual isotropic, homogeneous plate should be smooth and continuous across elements. The discontinuities in the SX stress contours above indicate that the number of elements used in this model is oo few to calculate with complete accuracy the stress values near the hole because of the stress gradients there. We will not accept this stress solu tion. More six-node elements are needed in the region near the hole to find accurate values of the stress. On the other hand, in the right half of the model, away from the stress riser, the calculated stress contours are smooth, and SX would seem to be accurately determined there. It is important to note that in the plotting we selected Element Solu (Element Solution) in order to look for stress contour discontinuities.If you pick Nodal Solu to plot instead, for problems like the one in this tutorial, the stress values will be averaged before plotting, and any contour discontinuities (and thus errors) will be hidden. If you plot nodal solution stresses you will always see smooth contours. A word about element accuracy: The FEM implementation of the truss element is taken directly from solid mechanics studies, and there is no approximation in the solutions for node-loaded truss structures formulated and solved in the ways discussed in Lesson 1.The continuum elements such as the ones for plane stress and plane strain, on the other hand, are normally developed using displacement functions of a polynomial type to represent the displacements within the element, and the higher the polynomial, the greater the accuracy. The ANSYS six-node triangle uses a quadratic polynomial and is capable of representing linear stress and strain variations within an element. Near stress concentrations the stress gradients vary quite sharply. To capture this variation, the number of elements near the stress concentrations must be increased proportionately.To obtain more elements in the model, return to the Preprocessor and refine the mesh, first remove the pressure. All elements are subdivided and the mesh below is created 17. Main Menu > Preprocessor > Loads > Define Loads > Delete > Structural > Pressure > On Lines. Pick the right edge of the quadrant. Main Menu > Preprocessor > Meshing > Modify Mesh > Refine At > All (Select Level of refinement 1. ) Figure 2-18 Global mesh refineme nt. 2-12 ANSYS Tutorial We will also refine the mesh selectively near the hole. 18.Main Menu > Preprocessor > Meshing > Modify Mesh > Refine At > Nodes. (Select the three nodes shown. ) > OK (Select the Level of refinement = 1) > OK Figure 2-19 Selective refinement at nodes. (Note: Alternatively you can use Preprocessor > Meshing > Clear > Areas to remove all elements and build a completely new mesh. Plot > Areas afterwards to view the area again. Note also that too much local refinement can create a mesh with too rapid a transition between fine and coarse mesh regions. ) Reapply the pressure loading, repeat the solution, and replot the stress SX. 9. Main Menu > Solution > Solve > Current LS > OK Save your work. 20. File > Save as Jobname. db Plot the stresses in the X direction. 21. Main Menu > General Postproc > Plot Results > Contour Plot > Element Solu > Stress > X-Component of stress > OK Plane Stress / Plane Strain 2-13 Figure 2-20 SX stress contour after mesh refinement. Figu re 2-21 SX stress detail contour after mesh refinement. The element solution stress contours are now smooth across element boundaries, and the stress legend shows a maximum value of 4. 386 Pa, a 4. percent change in the SX stress computed using the previous mesh. To check this result, find the stress concentration factor for this problem in a text or reference book or from a suitable web site. For the geometry of this example we find Kt = 2. 17. We can compute the maximum stress using (Kt)(load)/(net cross sectional area). Using the pressure p = 1. 0 Pa we obtain. ? x MAX = 2. 17 * p * (0. 4)(0. 01) /[(0. 4 ? 0. 2) * 0. 01] = 4. 34 Pa 2-14 ANSYS Tutorial The computed maximum value is 4. 39 Pa which is around one percent in error, assuming that the value of Kt is exact. -5 THE APPROXIMATE NATURE OF FEM As mentioned above, the stiffness matrix for the truss elements of Lesson 1 can be developed directly and simply from elementary solid mechanics principles. For continuum problems in t wo and three-dimensional stress, this is generally no longer possible, and the element stiffness matrices are usually developed by assuming something specific about the characteristics of the displacements that can occur within an element. Ordinarily this is done by specifying the highest degree of the polynomial that governs the displacement distribution within an element.For h-method elements, the polynomial degree depends upon the number of nodes used to describe the element, and the interpolation functions that relate displacements within the element to the displacements at the nodes are called shape functions. In ANSYS, 2-dimensional problems can be modeled with six-node triangles, four-node quadrilaterals or eight-node quadrilaterals. Figure 2-22 Triangular and quadrilateral elements. The greater the number of nodes, the higher the order of the polynomial and the greater the accuracy in describing displacements, stresses and strains within the element. If the stress is constan t throughout a region, a very imple model is sufficient to describe the stress state, perhaps only one or two elements. If there are gradients in the stress distributions within a region, high-degree displacement polynomials and/or many elements are required to accurately analyze the situation. These comments explain the variation in the accuracy of the results as different numbers of elements were used to solve the problem in the previous tutorial and why the engineer must carefully prepare a model, start with small models, grow the models as understanding of the problem develops and carefully interpret the calculated results.The ease with which models can be prepared and solved sometimes leads to careless evaluation of the computed results. Plane Stress / Plane Strain 2-15 2-6 ANSYS FILES The files created during the solution were saved in step 20 of Tutorial 2A. Look in the working directory and you see Tutorial2A files with extensions BCS, db, dbb, esav, full, mntr, rst, and sta t. However, the Tutorial 2A problem can be reloaded using only Tutorial2A. db, so if you want to save disk space, you can delete the others. 2-7 ANSYS GEOMETRY The finite element model consists of elements and nodes and is separate from the geometry on which it may be based.It is possible to build the finite element model without consideration of any underlying geometry as was done in the truss examples of Lesson 1, but in many cases, development of the geometry is the first task. Two-dimensional geometry in ANSYS is built from keypoints, lines (straight, arcs, splines), and areas. These geometric items are assigned numbers and can be listed, numbered, manipulated, and plotted. The keypoints (2,3,4,5,6), lines (2,3,5,9,10), and area (3) for Tutorial 2A are shown below. (Your numbering may differ. ) Figure 2-23 Keypoints, lines and areas.The finite element model developed previously for this part used the area A3 for development of the node/element FEM mesh. The loads, displacement b oundary conditions and pressures were applied to the geometry lines. When the solution step was executed, the loads were transferred from the lines to the FEM model nodes. Applying boundary conditions and loads to the geometry facilitates remeshing the problem. The geometry does not change, only the number and location of nodes and elements, and at solution time, the loads are transferred to the new mesh.Geometry can be created in ANSYS interactively (as was done in the previous tutorial) or it can be created by reading a text file. For example, the geometry of Tutorial 2A can be generated with the following text file using the File > Read Input from command sequence. (The keypoint, line, etc. numbers will be different from those shown above. ) 2-16 ANSYS Tutorial /FILNAM,Geom /title, Stress Concentration Geometry ! Example of creating geometry using keypoints, lines, arcs /prep7 ! Create geometry k, 1, 0. 0, 0. 0 ! Keypoint 1 is at 0. 0, 0. 0 k, 2, 0. 1, 0. 0 , 3, 0. 5, 0. 0 k, 4, 0. 5, 0. 2 k, 5, 0. 0, 0. 2 k, 6, 0. 0, 0. 1 L, L, L, L, 2, 3, 4, 5, 3 4 5 6 ! Line from keypoints 2 to 3 ! arc from keypoint 2 to 6, center kp 1, radius 0. 1 LARC, 2, 6, 1, 0. 1 AL, 1, 2, 3, 4, 5 ! Area defined by lines 1,2,3,4,5 Geometry for FEM analysis also can be created with solid modeling CAD or other software and imported into ANSYS. The IGES (Initial Graphics Exchange Specification) neutral file is a common format used to exchange geometry between computer programs. Tutorial 2B demonstrates this option for ANSYS geometry development. -8 TUTORIAL 2B – SEATBELT COMPONENT Objective: Determine the stresses and deformation of the prototype seatbelt component shown in the figure below if it is subjected to tensile load of 1000 lbf. Figure 2-24 Seatbelt component. The seatbelt component is made of steel, has an over all length of about 2. 5 inches and is 3/32 = 0. 09375 inches thick. A solid model of the part was developed in a CAD system and exported as an IGES file. The f ile is imported into ANSYS for analysis. For simplicity we will analyze only the right, or ‘tongue’ portion of the part in this tutorial.Plane Stress / Plane Strain 2-17 Figure 2-25 Seatbelt ‘tongue’. PREPROCESSING 1. Start ANSYS, Run Interactive, set jobname, and working directory. Create the top half of the geometry above. The latch retention slot is 0. 375 x 0. 8125 inches and is located 0. 375 inch from the right edge. If you are not using an IGES file to define the geometry for this exercise, you can create the geometry directly in ANSYS with key points, lines, and arcs by selecting File > Read Input from to read in the text file given below and by skipping the IGES import steps 2, 3, 4, and 10 below. FILNAM,Seatbelt /title, Seatbelt Geometry ! Example of creating geometry using keypoints, lines, arcs /prep7 ! Create geometry k, 1, 0. 0, 0. 0 ! Keypoint 1 is at 0. 0, 0. 0 k, 2, 0. 75, 0. 0 k, 3, 1. 125, 0. 0 k, 4, 1. 5, 0. 0 k, 5, 1. 5, 0. 5 k, 6, 1. 2 5, 0. 75 k, 7, 0. 0, 0. 75 k, 8, 1. 125, 0. 375 k, 9, 1. 09375, 0. 40625 k, 10, 0. 8125, 0. 40625 k, 11, 0. 75, 0. 34375 k, 12, 1. 25, 0. 5 k, 13, 1. 09375, 0. 375 k, 14, 0. 8125, 0. 34375 2-18 L, L, L, L, L, L, L, L, ANSYS Tutorial 1, 2 3, 4 4, 5 6, 7 7, 1 3, 8 9, 10 11, 2 ! arc LARC, LARC, LARC, Line from keypoints 1 to 2 from keypoint 5 to 6, center kp 12, radius 0. 25, etc. 5,6, 12, 0. 25 8, 9, 13, 0. 03125 10, 11, 14, 0. 0625 AL,all ! Use all lines to create the area. 2. Alternatively, use a solid modeler to create the top half of the component shown above in the X-Y plane and export an IGES file of the part. To import the IGES file 3. Utility Menu > File > Import > IGES Select the IGES file you created earlier. Accept the ANSYS import default settings. If you have trouble with the import, select the alternate options and try again.Defeaturing is an automatic process to remove inconsistencies that may exist in the IGES file, for example lines that, because of the modeling or th e file translation process, do not quite join to digital precision accuracy. Figure 2-26 IGES import. Turn the IGES solid model around if necessary so you can easily select the X-Y plane. Plane Stress / Plane Strain 2-19 4. Utility Menu > PlotCtrls > Pan, Zoom, Rotate > Back, or use the side-bar icon. Figure 2-27 Seatbelt solid, front and back. 5.Main Menu > Preprocessor > Element Type > Add/Edit/Delete > Add > Solid > Quad 8node 183 > OK (Use the 8-node quadrilateral element for this problem. ) 6. Options > Plane strs w/thk > OK > Close Enter the thickness 7. Main Menu > Preprocessor > Real Constants > Add/Edit/Delete > Add > (Type 1 Plane 183) > OK > Enter 0. 09375 > OK > Close Enter the material properties 8. Main Menu > Preprocessor > Material Props > Material Models Material Model Number 1, click Structural > Linear > Elastic > Isotropic Enter EX = 3. 0E7 and PRXY = 0. > OK (Close Define Material Model Behavior window. ) Now mesh the X-Y plane area. (Turn on area numbers if it helps. ) 9. Main Menu > Preprocessor > Meshing > Mesh > Areas > Free. Pick the X-Y planar area > OK IMPORTANT NOTE: The mesh below was developed from an IGES geometry file. Using the text file geometry definition, may produce a much different mesh. If so, use the Modify Mesh refinement tools to obtain a mesh density that produces results with accuracies comparable to those given below. Computed stress values can be surprisingly sensitive to mesh differences. -20 ANSYS Tutorial Figure 2-28 Quad 8 mesh. The IGES solid model is no longer needed, and since its lines and areas may interfere with subsequent modeling operations, we can delete it from the session. 10. Main Menu > Preprocessor > Modeling > Delete > Volume and Below (Don’t be surprised if everything disappears. Just Plot > Elements to see the mesh again. ) 11. Utility Menu > PlotCtrls > Pan, Zoom, Rotate > Front front side of mesh. ) (If necessary to see the Figure 2-29 . Mesh, front view. Now apply displacement and pr essure boundary conditions.Zero displacement UX along left edge and zero UY along bottom edge. 12. Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Displacement > On Lines Pick the left edge > UX = 0. > OK 13. Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Displacement > On Lines Pick the lower edge > UY = 0. > OK The 1000 lbf load corresponds to a uniform pressure of about 14,000 psi along the ? inch vertical inside edge of the latch retention slot. [1000 lbf/(0. 09375 in. x 0. 75 in. )]. 14.Main Menu > Preprocessor > Loads > Define Loads > Apply > Structural > Pressure > On Lines Plane Stress / Plane Strain 2-21 Select the inside line and set pressure = 14000 > OK Figure 2-30 Applied displacement and pressure conditions. Solve the equations. SOLUTION 15. Main Menu > Solution > Solve > Current LS > OK POSTPROCESSING Comparing the von Mises stress with the material yield stress is an accepted way of evaluating static load yielding for du ctile metals in a combined stress state, so we enter the postprocessor and plot the element solution of von Mises stress, SEQV. 16.Main Menu > General Postproc > Plot Results > Contour Plot > Element Solu > Stress > (scroll down) von Mises > OK Zoom in on the small fillet where the maximum stresses occur. The element solution stress contours are reasonably smooth, and the maximum von Mises stress is around 118,000 psi. Further mesh refinement gives a stress value of approximately 140,000 psi. The small fillet radius of this geometry illustrates the challenges that can arise in creating accurate solutions, however you can easily come within a few percent of the most likely true result using the methods discussed thus far.Figure 2-31 Von Mises stresses. 2-22 ANSYS Tutorial Redesign to reduce the maximum stress requires an increase in the thickness or fillet radius. Look at charts of stress concentration factors, and you notice that the maximum stress increases as the radius of the str ess raiser decreases, approaching infinite values at zero radii. If your model has a zero radius notch, your finite-size elements will show a very high stress but not infinite stress. If you refine the mesh, the stress will increase but not reach infinity.The finite element technique necessarily describes finite quantities and cannot directly treat an infinite stress at a singular point, so don’t ‘chase a singularity’. If you do not care what happens at the notch (static load, ductile material, etc. ) do not worry about this location but examine the stresses and strains in other regions. If you really are concerned about the maximum stress in a particular location (fatigue loads or brittle material), then use the actual part notch radius however small (1/32 for this tutorial); do not use a zero radius.Also examine the stress gradient in the vicinity of the notch to make sure the mesh is sufficiently refined near the notch. If a crack tip is the object of the anal ysis, you should look at fracture mechanics approaches to the problem. (See ANSYS help topics on fracture mechanics. ) The engineer’s responsibility is not only to build useful models, but also to interpret the results of such models in intelligent and meaningful ways. This can often get overlooked in the rush to get answers. Continue with the evaluation and check the strains and deflections for this model as well. 7. Main Menu > General Postproc > Plot Results > Contour Plot > Element Solu > Strain-total > 1st prin > OK The maximum principal normal strain value is found to be approximately 0. 004 in/in. 18. Main Menu > General Postproc > Plot Results > Contour Plot > Nodal Solu > DOF Solution > X-Component of displacement > OK Figure 2-32 UX displacements. Plane Stress / Plane Strain 2-23 The maximum deflection in the X direction is about 0. 00145 inches and occurs as expected at the center of the right-hand edge of the latch retention slot. -9 MAPPED MESHING Quadrilateral m eshes can also be created by mapping a square with a regular array of cells onto a general quadrilateral or triangular region. To illustrate this, delete the last line, AL,all, from the text file above so that the area is not created (just the lines) and read it into ANSYS. Use PlotCtrls to turn Keypoint Numbering On. Then use 1. Main Menu > Preprocessor > Modeling > Create > Lines > Lines > Straight Line. Successively pick pairs of keypoints until the four interior lines shown below are created. Figure 2-33 Lines added to geometry. 2.Main Menu > Preprocessor > Modeling > Create > Areas > Arbitrary > By Lines Pick the three lines defining the lower left triangular area. > Apply > Repeat for the quadrilateral areas. > Apply > OK Figure 2-34 Quadrilateral/Triangular regions. 3. Main Menu > Preprocessor > Modeling > Operate > Booleans > Glue > Areas > Pick All 2-24 ANSYS Tutorial The glue operation preserves the boundaries between areas that we will need for mapped meshing. 4. Main Men u > Preprocessor > Meshing > Size Cntrls > ManualSize > Lines > All Lines Enter 4 for NDIV, No. lement divisions > OK All lines will be divided into four segments for mesh creation. Figure 2-35 Element size on picked lines. 5. Main Menu > Preprocessor > Element Type > Add/Edit/Delete > Add > Solid > Quad 8node 183 > OK (Use the 8-node quadrilateral element for the mesh. ) 6. Main Menu > Preprocessor > Meshing > Mesh > Areas > Mapped > 3 or 4 sided > Pick All The mesh below is created. Applying boundary and load conditions and solving gives the von Mises stress distribution shown.The stress contours are discontinuous because of the poor mesh quality. Notice the long and narrow quads near the point of maximum stress. We need more elements and they need to be better shaped with smaller aspect ratios to obtain satisfactory results. Plane Stress / Plane Strain 2-25 Figure 2-36 Mapped mesh and von Mises results. One can tailor the mapped mesh by specifying how many elements are to be plac ed along which lines. This allows much better control over the quality of the mesh, and an example of using this approach is described in Lesson 4. 2-10 CONVERGENCEThe goal of finite element analysis as discussed in this lesson is to arrive at computed estimates of deflection, strain and stress that converge to definite values as the number of elements in the mesh increases, just as a convergent series arrives at a definite value once enough terms are summed. For elements based on assumed displacement functions that produce continuum models, the computed displacements are smaller in theory than the true displacements because the assumed displacement functions place an artificial constraint on the deformations that can occur.These constraints are relaxed as the element polynomial is increased or as more elements are used. Thus your computed displacements usually converge smoothly from below to fixed values. Strains are the x and/or y derivatives of the displacements and thus depend o n the distribution of the displacements for any given mesh. The strains and stresses may change in an erratic way as the mesh is refined, first smaller than the final computed values, then larger, etc. Not all elements are developed using the ideas discussed above, and some will give displacements that converge from above. (See Lesson 6. In any case you should be alert to computed displacement and stress variations as you perform mesh refinement during the solution of a problem. 2-11 TWO-DIMENSIONAL ELEMENT OPTIONS The analysis options for two-dimensional elements are: Plane Stress, Axisymmetric, Plane Strain, Plane Stress with Thickness and Generalized Plane Strain. The two examples thus far in this lesson were of the third type, namely problems of plane stress in which we provided the thickness of the part. 2-26 ANSYS Tutorial The first analysis option, Plane Stress, is the ANSYS default and provides an analysis for a part with unit thickness.If you are working on a design problem in which the thickness is not yet known, you may wish to use this option and then select the thickness based upon the stress, strain, and deflection distributions found for a unit thickness. The second option, Axisymmetric analysis is covered in detail in Lesson 3. Plane Strain occurs in a problem such as a cylindrical roller bearing caged against axial motion and uniformly loaded in a direction normal to the cylindrical surface. Because there is no axial motion, there is no axial strain.Each slice through the cylinder behaves like every other and the problem can be conveniently analyzed with a planar model. Another plane strain example is that of a long retaining wall, restrained at each end and loaded uniformly by soil pressure on one or both faces. The Generalized Plane Strain feature assumes a finite deformation domain length in the Z direction, as opposed to the infinite value assumed for standard plane strain. 2-12 SUMMARY Problems of stress concentration in plates subject to in-plane loadings were used to illustrate ANSYS analysis of plane stress problems.Free triangular and quadrilateral element meshes were developed and analyzed. Mapped meshing with quads was also presented. Similar methods are used for solving problems involving plane strain; one only has to choose the appropriate option during element selection. The approach is also applicable to axisymmetric geometries as discussed in the next lesson. 2-13 PROBLEMS In the problems below, use triangular and/or quadrilateral elements as desired. Triangles may produce more regular shaped element meshes with free meshing.The six-node triangles and eight-node quads can approximate curved surface geometries and, when stress gradients are present, give much better results than the four-node quad elements. 2-1 Find the maximum stress in the aluminum plate shown below. Use tabulated stress concentration factors to independently calculate the maximum stress. Compare the two results by determining the percen t difference in the two answers. Convert the 12 kN concentrated force into an equivalent pressure applied to the edge. Plane Stress / Plane Strain 2-27 Figure P2-1 -2 Find the maximum stress for the plate from 2-1 if the hole is located halfway between the centerline and top edge as shown. You will now need to model half of the plate instead of just one quarter and properly restrain vertical rigid body motion. One way to do this is to fix one keypoint along the centerline from UY displacement. Figure P2-2 2-28 ANSYS Tutorial 2-3 An aluminum square 10 inches on a side has a 5-inch diameter hole at the center. The object is in a state of plane strain with an internal pressure of 1500 psi. Determine the magnitude and location of the maximum principal stress, the maximum rincipal strain, and the maximum von Mises stress. Note that no thickness need be supplied for plane strain analysis. Figure P2-3 2-4 Repeat 2-3 for a steel plate one inch thick in a state of plane stress. 2-5 See if yo u can reduce the maximum stress for the plate of problem 2-1 by adding holes as shown below. Select a hole size and location that you think will smooth out the ‘stress flow’ caused by the load transmission through the plate. Figure P2-5 2-6 Repeat 2-1 but the object is now a plate with notches or with a step in the geometry. (See the next figure. ) Select your own dimensions, materials, and loads.Use published stress concentration factor data to compare to your results. The published results are for plates that are relatively long so that there is a uniform state of axial stress at either end relatively far from notch or hole. Create your geometry accordingly. Plane Stress / Plane Strain 2-29 Figure P2-6 2-7 Solve the seatbelt component problem of Tutorial 2B again using six node triangular elements instead of the quadrilaterals. Experiment with mesh refinement. Turn on Smart Sizing using size controls to examine the effect on the solution. See if you can compute a maxi mum von Mises stress of around 140 kpsi. -8 Determine the stresses and deflections in an object ‘at hand’ (such as a seatbelt tongue or retaining wall) whose geometry and loading make it suitable for plane stress or plane strain analysis. Do all the necessary modeling of geometry (use a CAD system if you wish), materials and loadings. 2-9 A cantilever beam with a unit width rectangular cross section is loaded with a uniform pressure along its upper surface. Model the beam as a problem in plane stress. Compute the end deflection and the maximum stress at the cantilever support. Compare your results to those you would find using elementary beam theory.Figure P2-8 Restrain UX along the cantilever support line, but restrain UY at only one keypoint along this line. Otherwise, the strain in the Y direction due to the Poisson effect is prevented here, and the root stresses are different from elementary beam theory because of the singularity created. (Try fixing all node points in UX and UY and see what happens. ) Select your own dimensions, materials, and pressure. Try a beam that’s long and slender and one that’s short and thick. The effect of shear loading becomes more important in the deflection analysis as the slenderness decreases.

How Great Companies Think Differently - 900 Words

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It aligns the goals of Hang Seng Bank in pursuit of excellence for the customers and common good for Hong Kong society. It is wise for a business to focus on long term sustainable development by performing ethical roles to society. When Hang Seng Bank educates and nurtures the next generations, it can also benefits from recruitment of quality employees from Hang Sang School of Commerce. This secures the future development of Hang Seng Bank, which would keep going with its ultimate goals. The morale of the employees, indeed, is a key determined factor for a successful corporate. In Hang Sang School of Commerce, it is obvious that all teachers want to educate the best students—to get the more As, so that they can also be rewarded from promotion and bonus. Associated with social enterprise is also critical to build an enduring institution. 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The Presence Of Parent And Child Communication - 1259 Words

The presence of parent and child communication also matters. It is important for parents to discuss sex, love, and relationships directly with their children. Parents who thoroughly communicate their values and expectations to their children, express their concerns and love at an early age and do it often, and gives sufficient supervision — including their child’s selection of friends and role models — raise children who are more likely to avoid early sexual activity, pregnancy, and parenthood than those parents who do not. (Kim, (2008). This can be harder when there is only one parent. The probability of this communication becomes less and it results in such behavior. Much of the time that parent is working full-time and trying to maintain the home, in addition to everything that comes with parenting a child. Outside factors can lead to less communication especially from a single parent raising a teen alone. 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Do Violent Video Games Affect Real World Aggression And...

Do violent video games influence real world aggression and violence, among other harmful behaviors, within children and young teens? Yes, they do, without a doubt. Children and teens that extensively play violent games tend to be less stressed, but are also more prone to stealing, over-eating, and acting out in minor rages when playing violent video games for long extensions of time. Though most of the side effects do not damage a young child or teen physically, the effects can result in social problems such as having outbursts in school or being dishonest or disrespectful to others. Some, of course, say that violent games do not play a part in real world violence. That statement is wrong, because these days, in this generation, the youth imitate what they see in the media, read on a wiki page, or what they play in a game. There are a few things that can be done about this such as disabling the youth to play or watch such media until a certain age or perhaps even limiting the amount of violence played or watched would greatly help the issue. With that said, much of the youth are drawn to games such as Call of Duty, God of War, and Battlefield. The patterns with all three of those games is simple: they are based off of major violence. There is no question about it, violent video games do, in fact, influence youthful violence. The evidence to support this claim is everywhere from media to literature. Take the peer-reviewed article titled â€Å"The Effects of Profanity in ViolentShow MoreRelated Video Games Violence Essay1580 Words   |  7 Pagesplayed video games once in their lives. There are various genres and types of video games such as action, first person shooters, adventure, education, role-playing, strategy, and many more. 89% of video games contain some violent content (Slife, 2008). 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