Relationship Marketing Essay Example | Topics and Well Written Essays - 4000 words

Relationship Marketing - Essay utilizationTo keep the relationship alive, relationship merchandise becomes essential. This does not mean that the company should be best friends with the client, quite it signifies the idea that a company should use a marketing system in which the marketing deform is placed on creating a long term relationship with customers which comes with the promise of repeat business kinda than individual sales (Stone & Woodcock, 1995). This process involves a perceptive understanding of the clients needs as the customers go through their lifecycle with the company and the satisfaction of those needs as the customer experiences them.Relationship marketing is ground on the concepts of marketing but it uses cross functional teams that cut across various departments in a company to provide excellent and complete services to the clients. Rather than have the client go to distinguishable locations to get the pricing, service, promotions and other elements of the marketing mix, the entire marketing process can be handled by a team which comprises of various members of the company to provide multiple points of contact for customer groups (Peck et. al., 1999).Therefore relationship marketing is also considered to be a system which is similar to customer relationship management. This is done because the focus is on satisfying the needs of the customer rather than the needs of the company.In such a process, the harvesting and the harvest-feast lifecycle take differing positions of importance since different types and elements of marketing must be used as the customer and the product itself goes through various phases of maturity. Since the topic of relationship marketing is quite vast, it has been successfully applied to everything from consumable feed items (Normandy & Sanders, 2004) to high end luxury cars (Stone et. al. 1996). While a chocolate might have a small life as a product, a good car remains with the buyer for several geezerhoo d if not several