Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay ExampleThis oblige takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the lodge seems to have benefited from effective merchandise strategies, it is clear that the solelyiance is still facing a great threat from companies that have engaged more than effective strategies in pushing their products within different market segments. Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile move (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The companys vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, selling has been an important part of its organizational strategies as embedded in its foreign mission statement. The companys mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considerably affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.