Introduction to International Business Global Marketing Assignment

Introduction to International Business world(a) Marketing - Assignment ExampleFurthermore, as the retail trade of China is growing rapidly and as United States, so, the memorial tablet of Wal-Mart desired to penetrate Chinese Markets (Yates, 2013).The Chinese retail market is recognise as one of the most growing market, with estimated revenues of $ 860 billion in the year 2006. Moreover, it is estimated that the retail revenue of the Chinese market might increase to $ 2.4 trillion by 2020. This estimated attracted the worlds leading retailer, Wal-Mart to penetrate into the market of China as compared to others. However, it had to face wide send of disputes or risks at the time of penetration or expansion. These are stated as below.Customer Preferences this is recognized as one of the most important challenge that the placement of Wal-Mart had to face at the time of penetrating the market of China. However, in parliamentary procedure to mitigate the challenge, the organization decided to implement the strategy of go-native, i.e. local adoption. The organization of Wal-Mart decided to implement the taste and preferences of the local customers so as to attract a wide range of customers of varying income groups and cultures. For example Wal-Mart decided to offer undecomposed foods for dining purposes so as to enhance the reliability and loyalty of the customers towards the brand (Gereffi & Ong, 2012).Culture the organization of Wal-Mart adopts the local culture of China at the time of promoting the products so as to attract a wide range of customers towards the brand that might amplify its brand value and market share.Logistics and supply Chain in order to mitigate the logistics and supply chain issues, the organization of Wal-Mart recruited a wide range of suppliers in order to collide with the ingredients very easily (Gereffi & Ong, 2012).Economic risks inflation rates acted as one of the biggest economic risk for the organization